Season 5: Fall Premiere?

Advertising Age magazine has posted a very interesting article concerning the Bravo/Lifetime kerfluffle and its impact on the corporate sponsors. Lots of juicy details, but this one really jumped out at us:

A Saturn spokesman told Ad Age, "We're definitely a major sponsor of Season Five, which is in production and will run on Bravo this fall." He could not confirm their plans for the move to Lifetime.

Season 5 to run in the fall? That's news to us and further questions Lifetime's announcement of a November premiere for Season 6. Assuming that the Magical Elves could somehow pull this off, could we really be faced with the prospect of two new seasons running concurrently on competing cable channels?

More news from this piece:

...a Bravo spokesperson confirmed all of Season Four's integrated sponsors -- Elle Magazine, L'Oreal Paris, Alberto-Culver's Tresemme, Saturn and Bluefly.com -- will be returning for Season Five.

There is much more in this article, including specific advertising revenue figures. Did you know Top Chef pulls in more ad revenue than Project Runway?

Click here for the whole thing.